Greater Louisville Market Overview

(August, 2006)

Louisville MSA Population
1,203,800 (2005)
Core Base Statiscal Area Rank: 43
 
   
Estimated (consumer goods) Retail Sales
$12.7 billion (2005)
Core Base Statiscal Area Rank: 49
   
Effective Buying Income
$23.7 billion (2005)
$38,457 (Median Household 2005)


Source: Sales & Marketing Management Survey of Buying Power

Downtown Market Overview

Sources of Business
Workers - 51%, residents - 35%, visitors - 14%
Employment
63,780 in 104-block Central Business District. Companies with over 400 employees:
  • AEGON USA, Inc.
  • BellSouth Telecommunications
  • Commonwealth of Kentucky
  • The Courier-Journal (Gannett)
  • E.ON U.S.
  • Galt House Hotel & Suites
  • Hilliard Lyons, Inc.
  • Humana Inc.
  • JPMorgan Chase
  • Jefferson Community &
       Technical College
  • Jewish Hospital &
       St. Mary's HealthCare
  • Kindred Healthcare, Inc.
  • Louisville/Jefferson County
       Metro Government
  • Marriott Louisville Downtown
  • Mercer Human Resource
       Consulting LLC
  • National City Bank
  • Norton Healthcare
  • Presbyterian Church USA
  • Rawlings & Associates PLLC
  • U. S. Government
  • U of L Health Care
  • U of L School of Medicine
Resident Population
3,659 (2005)
+1,292 (projected 2006/2007)
Convention Center Attendance
402,697 (2005)
Retail Space in CBD
1.9 million square feet total / 37.3% vacancy
54,859 square feet under construction
80,100 square feet planned
$12-$25 rental rate for Class A street frontage (excluding Fourth Street Live!)

Retail Concentrations in the CBD

Fourth Street Entertainment District
  • District defined by City ordinance located in the 500-600 blocks of South Fourth Street
  • 276,000 square feet of retail space in 20 separate buildings with public and private
    ownership
  • Variety of buildings constructed over a period of 100 years (1885-1985)
  • Anchored by two historic 4-star hotels (The Brown Hotel and the Seelbach Hilton)
  • Live performance venues include W.L. Lyons Brown Theatre, Kentucky Theater, and
    The Louisville Palace
  • Home to locally-owned restaurants, nightclubs, radio broadcast studios and
    recording studios

    For more information contact Louisville Downtown Management District, 502-583-1671
Fourth Street Live! Louisville
  • Urban entertainment center located on Fourth Street between Liberty and Muhammad Ali
  • Formerly Louisville Galleria, a retail center built in 1982, redeveloped by the
    Cordish Co. of Baltimore, MD in 2004
  • 275,000 square feet of space on three levels inlcudes a 420-seat food court
  • Regional and national tenants include Borders Books & Music, Hard Rock Cafe',
    Howl at the Moon, Lucky Strike, Red Star Tavern, and TGI Friday's

    For more information contact Ann Naville, Fourth Street Live!, 502-584-7170
Starks Building
  • 350,000 square-foot historic landmark built in 1913 at the corner of Fourth & Muhammad Ali
  • Starks Court atrium added and renovated in 1985
  • 68,000 square feet of retail space on three levels
  • connected to Fourth Street Live! by skyway

    For more information contact Mendel Hertz, Hertz Investment Group, 502-587-5535
West Main Street Cultural Arts District